The new Esprit flagship store on Frankfurt’s famous ‘Zeil’ with a shop floor area of over 3600m² across five floors, is the company’s worldwide largest shop. The superstore offers the entire range of Esprit products – ladies and men’s wear, accessories, sports items, kids and baby products – all under one roof.
All floors are interconnected by way of generously dimensioned traverses, which offer visitors additional vertical orientation within the building. A second entrance from the Zeil—the 'Men Express’—offers a quick access elevator directly to the men’s wear department on the second floor.
The shop façade also received a major face lift: In line with the original concept we developed for the Hong Kong store, over 14,000 individually controlled LEDs were used.