“Our studio is persistently exploring opportunities and
potential for integrated collaborative design. This store was designed as an experience centre for Somany's outstanding collection of GVT and of course , celebrating the unique perspective and position by creating trends in home interior design.”
From implementing the newest in design, we decidedly conceived a bright open space utilizing a neutral palette of white and shades of coal grey and a focal sight of green which was seen by an artificial green wall at the main entrance area , all these elements serving to foreground Somany's GVT collection. Playing around on panels and display units we combined this with keeping a clear PU coated finish for the ceiling which is achieved by using rafters of pine woods.
The design of the store embraces a society that recognizes modern design while being immersed in elegancy and contemporary aesthetics. These aspects of GVT were the inspiration for the center, which is both a shopping environment and a veritable gallery of Somany's innovation in ceramics and allied products segments.
The display of their finest collection was created in four dedicated mockup areas. Showroom is a “place” for meandering and viewing, having said that designs tried to maintain the feel and flow of these tiles. Various elements were used in designing the imagery areas.