Vedasri Siddamsetty

Vedasri Siddamsetty

Vedasri Siddamsetty
Vedasri Siddamsetty
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Featherlite Retail Store

Project Data

Architects: Form and Space

Location: Hyderabad, India

Area: 1350 sft

Year: 2014

If space is a canvas, one on which life enfolds, then retail spaces are a prima donna kind of canvas. A space where the product on display is the star, where space itself then takes a back-seat, mostly illuminating the goods while other times iterating as a showcase. The design of the Featherlite showroom tries to do just that, mostly illuminating the fine office-furniture and at other times transforming into a showcase that angles the goods. As a brand that deals in top of the line fine office furniture with a scientific bent, as a brand that believes in innovating work-spaces, the firm required a retail space that complements its philosophy. Rendering the store a minimal and zen-like quality the entire space is en-robed in a palette doused by emphatic levels of the pristine color white. The brand’s logo adorns the signboard in striking white letters on a red aluminium sheet while the show window is decorated by a C-shaped angular shelf framing the display pieces, here dapper-black chairs are assembled. The angular frame also is a pedestal that focuses on the latest range orchestrated off the glazed display window. Brand graphics are mounted on the external granite wall showcasing visual imagery of the merchandise.

Location
Hyderabad
Total dimensions
55 × 15 × 16 m / 1320 m² (Length, Height, Width / Area)
Total cost
₹1,500
  • Featherlite Retail Store

  • Featherlite Retail Store

  • Featherlite Retail Store

  • Featherlite Retail Store

  • Featherlite Retail Store

  • Featherlite Retail Store

  • Featherlite Retail Store

  • Featherlite Retail Store

  • Featherlite Retail Store

  • Featherlite Retail Store

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