Design solution for an effective wayfinding, designed with KUADRA studio, developed for FLEX company.
Curve shapes, total lack of sharp corners and three-dimensional messages make BLOW truly unique.
BLOW gives the impression that the walls themselves are communicating. Its slim profile, almost coplanar with the wall, swells to capture your attention and guides you in a simple and effective way.
The modular system allows an infinite number of configurations. Thanks to its swivel coupling, the arrow can be turned in any direction, making BLOW exceptionally versatile.
Wall, window, flag, hanging and free-standing versions are available. There is the possibility to have a large combination of colours which allows you to customize the wayfinding system to match varied business and communication needs.
The main innovation is the 3D. The curved design, which looks like an embossed bubble, shows the pictorials surrounded by the ring or rotating arrow, that suggest the way, enhancing the visibility of the message. A revolutionary new modular and expandable system, thanks to its multiple possibilities in the modular assembly.
From the materic point of view, BLOW is made of coloured polycarbonate. The background colours are white and anthracite grey: the colours of the text and the pictorials have not been chosen by chance, they are carefully selected to make the message highly visible and readable, as the findings of a recent study have shown.
The arrow and the outer ring are available in 5 colours, those considered most effective and intuitive for the clarity of the message, that can be combined in bright or softer combination as required. The “Accord” font, according to specific studies, makes the information or notice easily readable.
The message change system can be inserted in the 14 cm slot and be associated with an arrow or outer ring. The message is 10 cm across and up to 1 mm thick.
The system in its simplicity, allows a differentiated and versatile wayfinding that could vary in a subsequent moment; a wayfinding type that is able to fit to different changes in spaces and functions, for instance allowing to modify the arrow directions, unlike those static wayfinding systems that should be fully substituted in case of internal variations.