The designer breathed a new life into a disused building on the Bund Garden Road and created Paralel. A space that is both powerful and yet restrained at one and the same time.
Paralel boasts the finest collections of custom home cinemas, multi-room audio/video solutions, lighting control, automation, and accessories. The main idea is to bring a new approach to product display that thinks outside the norm of standard shelve design in India.
There is an awareness of the importance of the product collection on display and of its designers, to create a lux store that is impressive and eternal whilst not imposing the architecture on the contents.