1st Option Representation


New project

London's leading locations agency. Formed in 2001, we aim to provide fantastic locations to the Media Industry for both still shoots and filming, representing the very best residential and commercial shoot locations in the country.

Coming from a photographic and filming background, we understand what makes a good location from the photographer's, filmmaker's and client's perspective whether they are being used for stills shoots, film or TV. We understand the importance of light and space and focus on only showcasing the best properties available.

You will, however, find many amazing shoot locations, whether it's a house, apartment, warehouse, factory, bar, restaurant, beach house, studio or entertainment space, if it's cool and works for shoots then we'll have it.

62-64 Upper Walkway
NW1 8AF London
United Kingdom
+44-2072842345 www.1st-option.com


We hired 10 Lancaster Gate via 1st Option for a commercial photoshoot in December 2021 and they were incredibly helpful from start to finish. I recommend them highly and look forward to working with the team again.
5 months ago
We have a few London based locations registered with 1st option locations and I have only ever experienced an exceptional service from the team. Sophia is so professional and quick to manage any queries. I cant recommend this agency enough. They are definitely one of my favourite agencies to deal with. They support the home owners just as much as the clients. Great communication and fantastic service all round.
4 months ago
Great customer service from our first enquiry, great location shoot and we will be booking with them again!
7 months ago