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Featherlite Retail Store, Vedasri Siddamsetty Vedasri Siddamsetty Commercial spaces Shopping Centres
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Featherlite Retail Store, Vedasri Siddamsetty Vedasri Siddamsetty Commercial spaces Shopping Centres

Project Data

Architects: Form and Space

Location: Hyderabad, India

Area: 1350 sft

Year: 2014

If space is a canvas, one on which life enfolds, then retail spaces are a prima donna kind of canvas. A space where the product on display is the star, where space itself then takes a back-seat, mostly illuminating the goods while other times iterating as a showcase. The design of the Featherlite showroom tries to do just that, mostly illuminating the fine office-furniture and at other times transforming into a showcase that angles the goods. As a brand that deals in top of the line fine office furniture with a scientific bent, as a brand that believes in innovating work-spaces, the firm required a retail space that complements its philosophy. Rendering the store a minimal and zen-like quality the entire space is en-robed in a palette doused by emphatic levels of the pristine color white. The brand’s logo adorns the signboard in striking white letters on a red aluminium sheet while the show window is decorated by a C-shaped angular shelf framing the display pieces, here dapper-black chairs are assembled. The angular frame also is a pedestal that focuses on the latest range orchestrated off the glazed display window. Brand graphics are mounted on the external granite wall showcasing visual imagery of the merchandise.

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