A retail showroom must have a distinctive design sensibility. The interiors, exteriors and the layout of a store play an essential role in grabbing the attention of the potential customers. Here, the interior designers and decorators from S4S Interiors LLP, Mumbai show how to achieve it through a well-executed retail design. From conveying the brand’s story to generating an immersive shopping experience, the intricate details of the design can leave a positive impact on the reputation of the brand. The designers have strategically positioned the lights to provide maximum exposure to the apparel and other striking display elements. Also, seating space has been incorporated, offering comfort to the customers as they spend hours exploring the trendy collection of apparel.
The façade of the store displays the name of the brand in big and bold letters, making it visible even from a distance. The wide and open entrance provides a glimpse of the stylish and sophisticated clothes on offer inside the store. Also, a section of the storefront features a pedestal for placing the mannequins. It adds a remarkable touch to the exterior view of the store.
In this area, you can see how the entire space has been optimally utilised to exhibit a vast range of clothes. Along with strategically placed racks and hangers, mannequins have been installed to offer a realistic image of how the clothes will appear when worn. Furthermore, the picture frames featuring some of the exceptional pieces from the collection add to the impressive décor.
The furniture, display, racks and the mannequins have been placed in an organised manner to help the customers to move through the store comfortably. The ceiling is flooded with lights to brighten up the space and elevate the attractive setting. It is essential to note that even the side walls have been utilised to display the trendy collection while maintaining an uncluttered appearance. Also, the neutrally toned and textured floor tiles seamlessly complement the white walls.
The billing counter has been installed in a central position, at an equal distance from all the racks and hangers to offer easy access. The name of the brand in gleaming white lights is displayed here as well, which also amplifies the beauty of the wood panel backdrop. The counter and the feature wall share the same colour combination, generating a homogenous feel in the interiors.
The image here gives you a clear view of the unique backdrop and the counter. The sleek wood panels covering the wall create a classic look and act as a perfect backdrop for highlighting the name of the brand. Also, the uniquely designed lighting fixtures hanging down from the ceiling enhance the appearance of this entire section.
A waiting area with comfy stools and benches has been incorporated to make the store even more welcoming. It is an excellent way to encourage customers to spend more time in the store. Here, the wall has been decorated with a motivating quote, while a large mirror lets the customers see how they look in the clothes that they try.
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