The main purpose of bars and clubs is socialization. Therefore, these spaces need to be designed to enhance the user experience, and more importantly to ensure that customers return frequently. This is where bar and club interior design plays a significant role, starting with creating a unique identity for the bar to designing an ambiance that makes for a memorable experience.
The primary aim of a bar or nightclub is to earn revenue, but unless it attracts customers regularly, this can be hard to achieve. Bar interior design is a complex process that not only focuses on aesthetics but also looks at accessibility and the flow of customers from the point of entry to other areas such as the bar counter, seating area, VIP lounges and the dance floor. Additionally, it needs to provide amenities such as washrooms for its guests besides work spaces for food preparation, storage and offices for the managers.
The layout of the bar or club is a vital element in its design, especially if the establishment will serve as a multifunctional venue or require the flexibility to allow the rearranging of furniture for events. As is evident, several factors need to be considered when designing a bar or a nightclub, which is the reason that it's best to hire an interior design specialist who has experience in planning and creating bars with diverse themes as well as requirements.
What are the key elements to consider for bar and club interior design?
Besides optimizing customer experience, the design of the bar or nightclub should ensure easy operations, the safety of customers and employees – all this within a predefined budget. In general, the following factors should be considered before starting the interior design process:
The layout of the bar is one of the key factors that determine the flow of movement, ease of operations as well as safety. Among the layouts that one can choose from are square, circular, U-shaped and L-shaped. The best fit for a bar will depend on a host of factors such as the size and shape of the available area as well as the use of the room and the variety of elements that need to be incorporated. For example, besides the bar area, space should be allocated for storage, seating, kitchen and rest rooms. Additionally, a nightclub might need a DJ station or booth as well as VIP areas.
2. Interior lighting and sound system
Lighting is significant for setting the mood inside a bar. Before installing the lights, the designer will review the requirement of each area and suggest different types of fixtures. For instance, strobe lights will add energy to the dance floor, whereas the seating section might need a softer light that creates a relaxing ambiance. Similarly, the sound system will set the mood for the bar. In a bar or nightclub, the good audio quality is essential. The sound designer will review the layout and the size of the room to determine the ideal output of the speakers as well as the exact locations where they should be placed for optimizing sound. The lighting and sound systems should work in synchronicity to create the desired ambiance.
3. Types of materials to be used
Every bar or nightclub has a theme, which its design should reflect or enhance. When choosing materials for the flooring, upholstery and furniture, besides aesthetics, functionality should be kept in mind. For the flooring in a club, a material that aids acoustics is ideal, but some materials such as carpets although excellent for acoustics can be high-maintenance. Wood and stone are other options to consider, but they can work out expensive. Similarly, for the upholstery, the choices include leather and fabric, both of which have advantages and disadvantages, depending on the area where it will be used.
The bar and club interior designers will outline the pros and cons of each material, making it easier to take a decision.
What are some of the challenges of bar and club interior design?
Innovativeness: In a highly competitive marketplace, one of the main challenges that designers of clubs and bars face is to come up with innovative ideas that set their design apart. However, one should bear in mind that innovativeness is pointless unless it is easy to execute. More importantly, the customers should be able to relate to the design. The focus of the design should be to create a unique space that attracts customers and offers them a pleasant experience so that it earns their loyalty.
Project completion within deadlines: In the hospitality sector, every day counts in terms of revenue generation. Therefore, scheduling the project so that it is completed on time will ensure that the client doesn't lose revenue. An interiors professional who has experience in designing bars and clubs will be aware of the various bottlenecks in the build process and will take the necessary measures to ensure that the project is completed on time. Bars and clubs design usually has a tight turnaround time, and any delay can result in a significant loss of earnings for the client.
Staying within the budget: Often the cost of materials escalates even in a short span of time. Therefore, the designer needs to schedule the purchase and delivery of various materials so that the project cost doesn't significantly exceed the initial estimate.
Regulations and compliances: Like with other commercial establishments, bars and clubs need to comply with certain regulations pertaining to fire safety, structural requirements, noise restrictions, etc. These clearances should be obtained in advance so that there is no risk of the establishment having to close for remodeling as this will once again result in loss of revenue. Working with an experienced professional will guarantee that all the necessary compliances are in place before the interior design project commences.
How does one find an experienced bar and club designer for a project?
Like with other residential and commercial architecture and design projects, it's crucial to find a reliable professional with whom one is comfortable working on the bar project. While aesthetics are important for bar and club design projects, it shouldn't be at the cost of functionality. Visiting a few bars and nightclubs will give one an idea of the work of a designer, but it's essential to look beyond the beauty of a place and focus on whether customers enjoy the experience. For instance, visiting a club during the day might present the image of a trendy place that is stylishly designed. However, the bar might not be popular because the layout is ill-equipped to handle large crowds.
Getting word of mouth recommendations is another excellent way to identify a suitable professional, but it's advisable to meet the interior designer and speak to him about the expectations from a project as what works for one bar might not necessarily work for another.
Of course, with the resources available online, it's easy to browse through images of bar and club design projects to shortlist a few interior designers to contact. On homify, we have many photographs of professionally designed bars and nightclubs. You can look through the photographs of bars and nightclubs on our portal and fill up a contact form to get a free consultation from the interior designer whose project you like.